.blog-page { background: var(--paper); color: var(--ink); }
.blog-page .site-header { background: rgba(22, 25, 22, .97); }
.blog-page .main-nav .nav-blog { background: var(--gold); color: var(--ink); }
.blog-shell { width: min(100% - 40px, 1120px); margin: 0 auto; }
.blog-hero { padding: clamp(64px, 9vw, 118px) 0 58px; background: var(--ink); color: var(--cream); border-bottom: 1px solid var(--line); }
.blog-breadcrumb { display: inline-flex; align-items: center; gap: 10px; color: var(--muted); font-size: 12px; margin-bottom: 40px; }
.blog-breadcrumb:hover { color: var(--gold); }
.blog-kicker { color: var(--gold); font-size: 11px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
.blog-hero h1 { max-width: 930px; margin-top: 18px; font-family: var(--sans); font-size: clamp(44px, 7vw, 88px); font-weight: 550; line-height: .98; letter-spacing: -.065em; }
.blog-hero h1 em { font-family: var(--serif); color: var(--gold); font-weight: 400; }
.blog-deck { max-width: 690px; margin-top: 28px; color: var(--muted); font-size: clamp(18px, 2vw, 23px); line-height: 1.55; }
.blog-meta { display: flex; flex-wrap: wrap; gap: 10px 24px; margin-top: 32px; color: #9ca392; font-size: 11px; letter-spacing: .04em; }
.blog-body { display: grid; grid-template-columns: minmax(0, 720px) 260px; gap: clamp(52px, 7vw, 92px); align-items: start; padding: 70px 0 92px; }
.article-content { min-width: 0; font-size: 18px; line-height: 1.85; }
.article-content > p { margin: 0 0 25px; }
.article-content h2 { margin: 64px 0 20px; font-family: var(--sans); font-size: clamp(32px, 4vw, 46px); line-height: 1.08; letter-spacing: -.045em; }
.article-content h3 { margin: 36px 0 14px; font-size: 24px; line-height: 1.25; letter-spacing: -.025em; }
.article-content ul { margin: 0 0 26px; padding-left: 23px; }
.article-content li { margin: 8px 0; padding-left: 5px; }
.article-content strong { font-weight: 700; }
.formula { margin: 30px 0; padding: 26px 28px; border-left: 5px solid var(--gold); background: #ebe6d9; font-size: 20px; font-weight: 700; line-height: 1.45; }
.example-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin: 30px 0; }
.example-card { padding: 25px; border: 1px solid var(--line-light); background: #fffdf7; }
.example-card.winner { border-color: #aa8d36; box-shadow: inset 0 4px 0 var(--gold); }
.example-card h3 { margin: 0 0 16px; font-size: 22px; }
.example-card dl { display: grid; grid-template-columns: 1fr auto; gap: 8px 18px; margin: 0; font-size: 15px; line-height: 1.5; }
.example-card dt { color: var(--text-muted); }
.example-card dd { margin: 0; font-weight: 700; }
.example-result { margin-top: 20px; padding-top: 18px; border-top: 1px solid var(--line-light); }
.example-result strong { display: block; color: #7f651e; font-size: 30px; line-height: 1; }
.article-callout { margin: 34px 0; padding: 30px; background: var(--ink-soft); color: var(--cream); font-family: var(--serif); font-size: clamp(24px, 3vw, 34px); line-height: 1.35; }
.funnel { display: flex; flex-wrap: wrap; gap: 10px; margin: 28px 0; }
.funnel span { padding: 10px 13px; border: 1px solid #cfc8b8; background: #fffdf7; font-size: 13px; font-weight: 650; }
.funnel b { align-self: center; color: #9a8138; }
.metric-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; margin: 30px 0; background: #cfc8b8; border: 1px solid #cfc8b8; }
.metric-list div { padding: 19px 20px; background: #fffdf7; }
.metric-list strong { display: block; color: #806923; font-size: 14px; letter-spacing: .05em; }
.metric-list span { display: block; margin-top: 4px; color: var(--text-muted); font-size: 14px; }
.question-list { margin: 28px 0; padding: 0; list-style: none; counter-reset: question; }
.question-list li { position: relative; margin: 0; padding: 16px 16px 16px 52px; border-top: 1px solid #d6d0c2; }
.question-list li:last-child { border-bottom: 1px solid #d6d0c2; }
.question-list li::before { counter-increment: question; content: counter(question, decimal-leading-zero); position: absolute; left: 8px; color: #8b7127; font-size: 11px; font-weight: 700; letter-spacing: .08em; }
.closing-lines { margin-top: 48px; padding: 30px; background: #ebe6d9; }
.closing-lines p { margin: 8px 0; font-size: 20px; line-height: 1.5; }
.closing-lines strong { color: #765e1c; }
.blog-cta { margin-top: 50px; padding: 34px; background: var(--ink); color: var(--cream); }
.blog-cta h2 { margin: 0; color: var(--cream); font-size: 34px; }
.blog-cta p { margin: 14px 0 24px; color: var(--muted); font-size: 16px; }
.blog-aside { position: sticky; top: 118px; padding-top: 6px; }
.blog-aside p { color: var(--text-muted); font-size: 12px; line-height: 1.7; }
.blog-aside strong { display: block; margin-bottom: 14px; color: var(--ink); font-size: 11px; letter-spacing: .13em; text-transform: uppercase; }
.blog-aside a { display: block; padding: 11px 0; border-top: 1px solid #d6d0c2; color: var(--text-muted); font-size: 13px; line-height: 1.45; }
.blog-aside a:hover { color: #806923; }
.blog-page .site-footer { background: var(--ink); color: var(--cream); width: 100%; padding-inline: max(20px, calc((100% - 1120px) / 2)); }
@media (max-width: 900px) { .blog-body { grid-template-columns: 1fr; } .blog-aside { display: none; } }
@media (max-width: 719px) { .blog-hero { padding-top: 46px; } .blog-hero h1 { font-size: clamp(42px, 12vw, 62px); } .blog-body { padding-top: 48px; } .article-content { font-size: 17px; line-height: 1.78; } .article-content h2 { margin-top: 52px; } .example-grid, .metric-list { grid-template-columns: 1fr; } .formula, .article-callout, .closing-lines, .blog-cta { padding: 23px 21px; } }
@media (max-width: 399px) { .blog-shell { width: min(100% - 32px, 1120px); } .blog-hero h1 { font-size: 40px; } .article-content { font-size: 16px; } }